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Job Posting Tips
How well your agrciulture job posting is written will very likely influence how many applications you get.
Put yourself in the target candidates' shoes and remember W.I.I.F.M. ("what's in it for me") when writing your posting. Your target audience is made up of both active job seekers and passive job seekers. Your job ad must be enticing enough to persuade these people to take action, (i.e. send you an application). Imagine what would entice a candidate to apply, and include this in your agriculture job ad.
With this in mind you should include:
- A clear, descriptive Job Title in layman's terms
- Avoid abbreviations, internal job titles or jargon
- The job title is the first item a job seeker sees
- Information about your company
- What your company is like - (remember W.I.I.F.M.)
- Leadership, Culture, Company Values are important
- Information about the job duties
- People want to be challenged but not overworked
- People want to learn and experience new things
- Information about what skills you are looking for
- People want to use the skills they have
- People want opportunities to grow
- Information about what experience you are looking for
- There is a difference between skills and experience
- Information about how this job fits into the organization
- People want to make a contribution
- Instructions about how to apply
- If relocation is likely, describe the community
- Remember W.I.I.F.M.
- What's there for the spouse and kids
The following points are optional. If this information will make your position more appealing, include it. If it might be perceived as negative or less than industry standard, leave it out of the posting and cover those topics when you interview.
- Compensation range
- How pay is structured (Base Salary, Commission, Bonuses)
- Information about benefits and pension
- If help with relocation is possible
- Travel (how much and how far)
- Hours of work and flexibility to choose your own hours
- Perks (Company vehicle, daycare, etc.)
- Training offered
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